营销大师文德曼说过：维持一个老客户所需的成本是寻求一个新顾客成本的0.5倍，要使一个失去的老客户重新成为新顾客所花费的成本则是寻找一个新客户成本的10倍。这句话反应了以下哪个会员运营的特性？_天猫入驻开店考试答案_易转网网店转让平台

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当前位置 : 易转网首页 > 入驻考试 > 营销大师文德曼说过：维持一个老客户所需的成本是寻求一个新顾客成本的0.5倍，要使一个失去的老客户重新成为新顾客所花费的成本则是寻找一个新客户成本的10倍。这句话反应了以下哪个会员运营的特性？

营销大师文德曼说过：维持一个老客户所需的成本是寻求一个新顾客成本的0.5倍，要使一个失去的老客户重新成为新顾客所花费的成本则是寻找一个新客户成本的10倍。这句话反应了以下哪个会员运营的特性？

来源：易转网 2020-11-18 浏览：1119

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营销大师文德曼说过：维持一个老客户所需的成本是寻求一个新顾客成本的0.5倍，要使一个失去的老客户重新成为新顾客所花费的成本则是寻找一个新客户成本的10倍。这句话反应了以下哪个会员运营的特性？

A、会员运营可以提升店铺的销售额

B、会员运营可以降低店铺的推广成本

C、会员运营可以提升店铺的客单价

D、会员运营可以提升店铺的转化率

优质解答

会员运营可以降低店铺的推广成本

试题解析：
题干的这句话，主要体现了维护一个老客户比寻求一个新客户的成本要低0.5倍，体现了会员运营降低店铺推广成本的特性，所以选项2为正确答案

相关标签: 天猫新商家开店考试天猫入驻考试淘宝考试天猫新商家阿里巴巴认证考试答案

下一篇：在制定会员福利时，可以制定会员日来发... 上一篇：在针对店铺做会员日常管理时，经常会用...

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[ BEHAVIOR ] Run Closure @app_init [ RunTime:0.000017s ]
[ CACHE ] INIT File
[ BEHAVIOR ] Run \addons\epay\Epay @app_init [ RunTime:0.002259s ]
[ BEHAVIOR ] Run Closure @app_init [ RunTime:0.002285s ]
[ LANG ] /www/wwwroot/yzw.mushang.cc/thinkphp/lang/zh-cn.php
[ ROUTE ] array ( 'type' => 'module', 'module' => array ( 0 => 'index', 1 => 'News', 2 => 'getdetail', ), 'convert' => false, )
[ HEADER ] array ( 'accept-encoding' => 'gzip, br, zstd, deflate', 'user-agent' => 'Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)', 'accept' => '*/*', 'host' => 'yzw.mushang.cc', 'content-length' => '', 'content-type' => '', )
[ PARAM ] array ( 'id' => '2302', )
[ LANG ] /www/wwwroot/yzw.mushang.cc/public/../application/index/lang/zh-cn.php
[ BEHAVIOR ] Run app\common\behavior\Common @module_init [ RunTime:0.000332s ]
[ BEHAVIOR ] Run \addons\geetest\Geetest @config_init [ RunTime:0.000171s ]
[ BEHAVIOR ] Run \addons\nkeditor\Nkeditor @config_init [ RunTime:0.000120s ]
[ DB ] INIT mysql
[ BEHAVIOR ] Run \addons\geetest\Geetest @action_begin [ RunTime:0.000045s ]
[ RUN ] app\index\controller\News->getdetail[ /www/wwwroot/yzw.mushang.cc/application/index/controller/News.php ]
[ VIEW ] /www/wwwroot/yzw.mushang.cc/public/../application/index/view/news/detail.html [ array ( 0 => 'CATEGORYS', 1 => 'bottomMainBusiness', 2 => 'bottomDemandRelease', 3 => 'user', 4 => 'nav_buy_industry', 5 => 'nav_buy_zizhi', 6 => 'nav_buy_sbcate', 7 => 'nav_recommend_commission', 8 => 'nav_recommend_company', 9 => 'nav_recommend_buy', 10 => 'nav_recommend_brand', 11 => 'nav_hot_shangbiaoCate', 12 => 'nav_hot_industry', 13 => 'nav_data', 14 => 'nav_serviceType', 15 => 'nav_buyType', 16 => 'nav_attest', 17 => 'blogrool', 18 => 'nav_type', 19 => 'nav_province', 20 => 'nav_industry', 21 => 'nav_label', 22 => 'nav_hot_company', 23 => 'nav_regyear', 24 => 'nav_regcap', 25 => 'nav_taxnat', 26 => 'site', 27 => 'config', 28 => 'keywords', 29 => 'description', 30 => 'share_title', 31 => 'share_desc', 32 => 'share_image', 33 => 'signPackage', 34 => 'banners', 35 => 'tags', 36 => 'buttomRecommend', 37 => 'prevNews', 38 => 'nextNews', 39 => 'question', 40 => 'buy', 41 => 'company', 42 => 'brand', 43 => 'tmall', 44 => 'recommendNews', 45 => 'cate_id', 46 => 'data', 47 => 'title', ) ]

[ DB ] CONNECT:[ UseTime:0.000371s ] mysql:host=localhost;port=10005;dbname=yzw_mushang_cc;charset=utf8
[ SQL ] SHOW COLUMNS FROM `fa_area` [ RunTime:0.000474s ]
[ SQL ] SELECT `id`,`name` FROM `fa_area` WHERE `pid` = 0 LIMIT 30 [ RunTime:0.000150s ]
[ SQL ] SHOW COLUMNS FROM `fa_industry` [ RunTime:0.000331s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `status` = 'normal' ORDER BY `weigh` DESC LIMIT 18 [ RunTime:0.000134s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `status` = 'normal' AND `commend` = 1 ORDER BY `weigh` DESC [ RunTime:0.000114s ]
[ SQL ] SHOW COLUMNS FROM `fa_shangbiaocate` [ RunTime:0.000306s ]
[ SQL ] SELECT * FROM `fa_shangbiaocate` WHERE `status` = 'normal' AND `recommend` = 1 ORDER BY `weigh` DESC [ RunTime:0.000124s ]
[ SQL ] SHOW COLUMNS FROM `fa_company` [ RunTime:0.000568s ]
[ SQL ] SELECT * FROM `fa_company` WHERE `status` = 'normal' AND `recommend` = 1 LIMIT 2 [ RunTime:0.000343s ]
[ SQL ] SHOW COLUMNS FROM `fa_shangbiao` [ RunTime:0.000399s ]
[ SQL ] SELECT * FROM `fa_shangbiao` WHERE `status` = 'normal' AND `recommend` = 1 LIMIT 2 [ RunTime:0.000174s ]
[ SQL ] SHOW COLUMNS FROM `fa_buy` [ RunTime:0.000340s ]
[ SQL ] SELECT * FROM `fa_buy` WHERE `status` = 'normal' AND `recommend` = 1 LIMIT 2 [ RunTime:0.000142s ]
[ SQL ] SHOW COLUMNS FROM `fa_commission` [ RunTime:0.000341s ]
[ SQL ] SHOW COLUMNS FROM `fa_user` [ RunTime:0.000364s ]
[ SQL ] SELECT `commission`.`id`,`commission`.`user_id`,`commission`.`title`,`commission`.`image`,`commission`.`province_id`,`commission`.`city_id`,`commission`.`area_id`,`commission`.`service_ids`,`commission`.`content`,`commission`.`phone`,`commission`.`contacts`,`commission`.`status`,`commission`.`createtime`,`commission`.`updatetime`,`commission`.`views`,`commission`.`memo`,`commission`.`toptime`,`commission`.`topstatus`,`commission`.`reloadtime`,user.id AS user__id,user.group_id AS user__group_id,user.username AS user__username,user.nickname AS user__nickname,user.password AS user__password,user.salt AS user__salt,user.email AS user__email,user.mobile AS user__mobile,user.avatar AS user__avatar,user.level AS user__level,user.gender AS user__gender,user.birthday AS user__birthday,user.bio AS user__bio,user.money AS user__money,user.score AS user__score,user.successions AS user__successions,user.maxsuccessions AS user__maxsuccessions,user.prevtime AS user__prevtime,user.logintime AS user__logintime,user.loginip AS user__loginip,user.loginfailure AS user__loginfailure,user.joinip AS user__joinip,user.jointime AS user__jointime,user.createtime AS user__createtime,user.updatetime AS user__updatetime,user.token AS user__token,user.status AS user__status,user.verification AS user__verification,user.is_real AS user__is_real,user.wechat_img AS user__wechat_img,user.qq AS user__qq,user.wechat_num AS user__wechat_num,user.staff AS user__staff,user.staff_name AS user__staff_name,user.revisit_status AS user__revisit_status,user.rotation_waiter AS user__rotation_waiter,user.work_wechat_qrcode AS user__work_wechat_qrcode FROM `fa_commission` `commission` LEFT JOIN `fa_user` `user` ON `commission`.`user_id`=`user`.`id` WHERE `commission`.`status` = 'normal' AND `user`.`is_real` = 2 LIMIT 2 [ RunTime:0.000292s ]
[ SQL ] SHOW COLUMNS FROM `fa_service` [ RunTime:0.000314s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 2 LIMIT 1 [ RunTime:0.000105s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 9 LIMIT 1 [ RunTime:0.000081s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 23 LIMIT 1 [ RunTime:0.000082s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 3 LIMIT 1 [ RunTime:0.000085s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 6 LIMIT 1 [ RunTime:0.000069s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 42 LIMIT 1 [ RunTime:0.000073s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 44 LIMIT 1 [ RunTime:0.000068s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 53 LIMIT 1 [ RunTime:0.000066s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 55 LIMIT 1 [ RunTime:0.000084s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 56 LIMIT 1 [ RunTime:0.000070s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 14 LIMIT 1 [ RunTime:0.000076s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 58 LIMIT 1 [ RunTime:0.000067s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 8 LIMIT 1 [ RunTime:0.000071s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 10 LIMIT 1 [ RunTime:0.000064s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 11 LIMIT 1 [ RunTime:0.000066s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 12 LIMIT 1 [ RunTime:0.000063s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 13 LIMIT 1 [ RunTime:0.000068s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 14 LIMIT 1 [ RunTime:0.000074s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 15 LIMIT 1 [ RunTime:0.000064s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 16 LIMIT 1 [ RunTime:0.000070s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 17 LIMIT 1 [ RunTime:0.000065s ]
[ SQL ] SELECT `name` FROM `fa_service` WHERE `id` = 25 LIMIT 1 [ RunTime:0.000072s ]
[ SQL ] SHOW COLUMNS FROM `fa_type` [ RunTime:0.000301s ]
[ SQL ] SELECT * FROM `fa_type` WHERE `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000112s ]
[ SQL ] SHOW COLUMNS FROM `fa_label` [ RunTime:0.000270s ]
[ SQL ] SELECT * FROM `fa_label` WHERE `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000111s ]
[ SQL ] SHOW COLUMNS FROM `fa_category` [ RunTime:0.000245s ]
[ SQL ] SELECT * FROM `fa_category` WHERE `pid` = 0 ORDER BY `weigh` DESC [ RunTime:0.000094s ]
[ SQL ] SHOW COLUMNS FROM `fa_regyear` [ RunTime:0.000260s ]
[ SQL ] SELECT * FROM `fa_regyear` WHERE `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000107s ]
[ SQL ] SHOW COLUMNS FROM `fa_regcap` [ RunTime:0.000252s ]
[ SQL ] SELECT * FROM `fa_regcap` WHERE `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000096s ]
[ SQL ] SHOW COLUMNS FROM `fa_taxnat` [ RunTime:0.000255s ]
[ SQL ] SELECT * FROM `fa_taxnat` WHERE `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000106s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `status` = 'normal' ORDER BY `weigh` DESC LIMIT 6 [ RunTime:0.000097s ]
[ SQL ] SHOW COLUMNS FROM `fa_buyzizhi` [ RunTime:0.000238s ]
[ SQL ] SELECT * FROM `fa_buyzizhi` WHERE `status` = 'normal' LIMIT 6 [ RunTime:0.000097s ]
[ SQL ] SELECT * FROM `fa_shangbiaocate` WHERE `status` = 'normal' ORDER BY `code` ASC LIMIT 6 [ RunTime:0.000091s ]
[ SQL ] SELECT * FROM `fa_service` WHERE `pid` = 0 AND `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000103s ]
[ SQL ] SELECT * FROM `fa_shangbiaocate` WHERE `status` = 'normal' ORDER BY `code` ASC LIMIT 18 [ RunTime:0.000090s ]
[ SQL ] SHOW COLUMNS FROM `fa_shangbiaotype` [ RunTime:0.000291s ]
[ SQL ] SELECT * FROM `fa_shangbiaotype` WHERE `status` = 'normal' ORDER BY `id` ASC [ RunTime:0.000095s ]
[ SQL ] SHOW COLUMNS FROM `fa_shangbiaolength` [ RunTime:0.000250s ]
[ SQL ] SELECT * FROM `fa_shangbiaolength` WHERE `status` = 'normal' ORDER BY `id` ASC [ RunTime:0.000120s ]
[ SQL ] SHOW COLUMNS FROM `fa_shangbiaopricerange` [ RunTime:0.000248s ]
[ SQL ] SELECT * FROM `fa_shangbiaopricerange` WHERE `status` = 'normal' ORDER BY `id` ASC [ RunTime:0.000100s ]
[ SQL ] SHOW COLUMNS FROM `fa_shangbiaoregyear` [ RunTime:0.000327s ]
[ SQL ] SELECT * FROM `fa_shangbiaoregyear` WHERE `status` = 'normal' ORDER BY `id` ASC [ RunTime:0.000123s ]
[ SQL ] SELECT * FROM `fa_shangbiaopricerange` WHERE `status` = 'normal' ORDER BY `id` ASC LIMIT 6 [ RunTime:0.000100s ]
[ SQL ] SHOW COLUMNS FROM `fa_blogroll` [ RunTime:0.000266s ]
[ SQL ] SELECT * FROM `fa_blogroll` [ RunTime:0.000093s ]
[ SQL ] SHOW COLUMNS FROM `fa_newscate` [ RunTime:0.000293s ]
[ SQL ] SELECT * FROM `fa_newscate` WHERE `status` = 'normal' ORDER BY `weigh` DESC [ RunTime:0.000108s ]
[ SQL ] SHOW COLUMNS FROM `fa_news` [ RunTime:0.000382s ]
[ SQL ] SELECT * FROM `fa_news` WHERE `id` = 2302 LIMIT 1 [ RunTime:0.000222s ]
[ SQL ] UPDATE `fa_news` SET `views`=`views`+1 WHERE `id` = 2302 [ RunTime:0.004498s ]
[ SQL ] SELECT * FROM `fa_news` WHERE `status` = 'normal' AND `recommend` = 1 ORDER BY `views` DESC LIMIT 6 [ RunTime:0.001823s ]
[ SQL ] SELECT * FROM `fa_company` WHERE `status` = 'normal' ORDER BY `createtime` DESC LIMIT 3 [ RunTime:0.024865s ]
[ SQL ] SELECT * FROM `fa_buy` WHERE `status` = 'normal' ORDER BY `createtime` DESC LIMIT 4 [ RunTime:0.012004s ]
[ SQL ] SELECT * FROM `fa_shangbiao` WHERE `status` = 'normal' ORDER BY `createtime` DESC LIMIT 5 [ RunTime:0.000304s ]
[ SQL ] SHOW COLUMNS FROM `product` [ RunTime:0.000737s ]
[ SQL ] SELECT * FROM `product` WHERE `display` = 1 ORDER BY `update_time` DESC LIMIT 3 [ RunTime:0.000301s ]
[ SQL ] SHOW COLUMNS FROM `product_category` [ RunTime:0.000332s ]
[ SQL ] SELECT `product_category_name` FROM `product_category` WHERE `id` IN (299) [ RunTime:0.000118s ]
[ SQL ] SELECT `product_category_name` FROM `product_category` WHERE `id` IN (293) [ RunTime:0.000093s ]
[ SQL ] SELECT `product_category_name` FROM `product_category` WHERE `id` IN (299) [ RunTime:0.000104s ]
[ SQL ] SELECT * FROM `fa_news` WHERE `cate_id` = 3 AND `status` = 'normal' ORDER BY `views` DESC LIMIT 6 [ RunTime:0.001343s ]
[ SQL ] SELECT * FROM `fa_news` WHERE `id` < 2302 AND `status` = 'normal' ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000414s ]
[ SQL ] SELECT * FROM `fa_news` WHERE `id` > 2302 AND `status` = 'normal' LIMIT 1 [ RunTime:0.000312s ]
[ SQL ] SHOW COLUMNS FROM `fa_tags` [ RunTime:0.000382s ]
[ SQL ] SELECT * FROM `fa_tags` WHERE `tag_name` IN ('天猫新商家开店考试','天猫入驻考试','淘宝考试','天猫新商家','阿里巴巴认证','考试答案') AND `status` = 'normal' ORDER BY `used` DESC LIMIT 1 [ RunTime:0.000139s ]
[ SQL ] SELECT * FROM `fa_news` WHERE `keywords` LIKE '%淘宝考试%' ORDER BY `views` DESC LIMIT 3 [ RunTime:0.003156s ]
[ SQL ] SELECT * FROM `fa_tags` WHERE `status` = 'normal' ORDER BY `used` DESC LIMIT 38 [ RunTime:0.000171s ]
[ SQL ] SHOW COLUMNS FROM `fa_banner` [ RunTime:0.000415s ]
[ SQL ] SELECT * FROM `fa_banner` WHERE `position_id` = 3 AND `status` = '1' [ RunTime:0.000131s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `id` = 1 LIMIT 1 [ RunTime:0.000152s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000127s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000099s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1533 LIMIT 1 [ RunTime:0.000097s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000097s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000101s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1533 LIMIT 1 [ RunTime:0.000090s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `id` = 2 LIMIT 1 [ RunTime:0.000086s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000100s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000083s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1533 LIMIT 1 [ RunTime:0.000083s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000093s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000082s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1533 LIMIT 1 [ RunTime:0.000085s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000112s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000104s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1533 LIMIT 1 [ RunTime:0.000089s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000094s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1532 LIMIT 1 [ RunTime:0.000089s ]
[ SQL ] SELECT * FROM `fa_area` WHERE `id` = 1533 LIMIT 1 [ RunTime:0.000093s ]
[ SQL ] SELECT * FROM `fa_shangbiaocate` WHERE `id` = 3 LIMIT 1 [ RunTime:0.000117s ]
[ SQL ] SELECT * FROM `fa_shangbiaotype` WHERE `id` = 1 LIMIT 1 [ RunTime:0.000092s ]
[ SQL ] SELECT * FROM `fa_shangbiaocate` WHERE `id` = 14 LIMIT 1 [ RunTime:0.000094s ]
[ SQL ] SELECT * FROM `fa_shangbiaotype` WHERE `id` = 1 LIMIT 1 [ RunTime:0.000089s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `id` = 9 LIMIT 1 [ RunTime:0.000133s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `id` = -1 LIMIT 1 [ RunTime:0.000097s ]
[ SQL ] SELECT * FROM `fa_industry` WHERE `id` = 6 LIMIT 1 [ RunTime:0.000114s ]

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